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/ Case Studies
Case Study: America's Next Top Model
Now in it's 17th cycle and consistently one of the highest rated shows on The CW network, this revolutionary series has gone on to become the one of the most successful reality series on television.
Case Study: Babies
This non-nature documentary film which simultaneously follows four babies from birth to first steps, debuted at #5 when it opened in May 2010 and went on to gross over $7 million. The campaign delivered big hits in traditional media, but also relied heavily on tapping into a wide variety of special interest groups to get the word out.
Case Study: Babelgum Vamped Out
Bablegum in one of the leading integrated Web and mobile online video platforms that's free for users. Bablegum Comedy wanted to build its profile and launched the new series Vamped Out, starring Kevin Pollak, that has become one of its most popular series to date.
Case Study: Dolby Digital Cinema
Know for its audio technology in consumer electronics and movie theaters, Dolby was introducing its digital cinema solution and needed to reach several key audiences, including exhibitors, studios, and consumers.
Case Study: FOOD INC.
Food, Inc. was the highest grossing specialty documentary of 2009 and an Academy Award nominee for Best Documentary. Facebook and Twitter played a big role.
Case Study: Movielink
In order to provide a viable alternative to illegal movie downloads, five major movie studios joined forces to launch Movielink, a movie download service providing access to top-tier studios movies for the first time.
Case Study: Screen Dreams Living Fireplace
This "screen-saver" for your high-def television set is now the most popular and biggest selling DVD in its category. Our strategic plan, which played on the familiarity and holiday nostalgia of the product, delivered coverage from top-tier broadcast, print and online outlets.
Case Study: TCM Classic Film Festival
The first-ever TCM Classic Film Festival was launched in April 2010 in Hollywood with a star-studded premiere of a restored A Star is Born. Showcasing 50 great films, special panel sessions and events, our multi-platform campaign delivered press coverage across the country and before the festival was over, TCM had committed to a sequel in 2011.
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