As told by Rachel McCallister My career in PR was a very happy accident. 40 years ago I segued from a series of forgettable jobs in television production to an assistant position at Rogers & Cowan in the film and television division. Six months later, I was promoted and working Read more…
We are often asked about what makes a good client and conversely what types of clients we would refuse to take on. Not surprisingly the answers are not clear cut. Our ideal client is collaborative, committed to transparent communication and shares our passion for great storytelling, either because they are Read more…
Much has been written about the changing media landscape this past year, from mergers and acquisitions to layoffs, closings, the rise of the newsletter and podcast and the continued fall of traditional media. There is considerable speculation about who will be filling primetime news slots at the three major news Read more…
It’s post Thanksgiving and we’re still in the giving mode, both charitable and commercial. Inundated with emails, mailers and advertising about Black Friday, Small Business Saturday, Digital Monday and Giving Tuesday, we’re being encouraged to decide between big box stores and Amazon bargains or supporting our local retailers, being generous Read more…
Thanksgiving is a holiday marked by tradition, comforting in its predictability. Last year, mid-surge and pre-vaccine, Covid disrupted our plans. We adapted with virtual, socially distanced or very small immediate family celebrations, but it wasn’t the same. This year finds us more hopeful than last but still cautious. If the Read more…
With all the news coming out of Glasgow about global warming, we need to consider what we can do as individuals as well as companies to make a change. Presidents can pontificate, but it will take people to make a difference. For GenZ climate change is not an existential crisis, it Read more…
Over the last decade pundits have bemoaned the state of our democracy while historians remind us that the country has survived fractious times before. It is not uncommon for the losing side to feel that the elected official doesn’t represent them but it is rare to question the legitimacy of Read more…
No, this is not about the issues of the day, it’s about scary movies. Halloween has become the second biggest commercial holiday after Christmas and it’s certainly the number one timeframe for releasing horror movies. It’s good for box office and incidentally for MPRM as well. We just finished working Read more…
For almost two years we have been living in a time of uncertainty. When we locked down in March 2020, we thought it would be for about six weeks. That didn’t happen. As we adjusted to the need to mask and socially distance, we made decisions about how we would conduct Read more…
If we are what we watch, which a number of studies reported on by the New York Times infer, Home Sweet Home, a new unscripted series debuting on NBC, October 15 at 8 pm, is a show that should be watched. The series, from Oscar and Emmy Award-winning executive producer Ava DuVernay, challenges two very Read more…