B2B
Whether it’s building a brand from the ground up or helping an established company pivot, MPRM develops bespoke strategies to help our clients reach their business goals.
It starts with crafting a narrative informed by research, followed by a combination of thought leadership and an integrated mix of traditional, online and social media to target key constituencies.
Senior MPRM executives deal directly with the C-suite to shape strategies with clear, measurable objectives and offer advice on a wide range of matters informed by years of industry experience.
B2C
We love content. Scripted and unscripted, our work spans a broad range of genres and subject matters. Platform agnostic, MPRM has a long history of creating and executing buzzworthy strategies that drive audience engagement.
From festival debuts through theatrical, broadcast/cable, streaming, digital, VOD and home entertainment releases, we have implemented successful campaigns for every window, not to mention the execution of licensing and merchandising initiatives to support some of entertainment’s biggest brands.
We understand how to target audiences from kids and families to teens, tweens and millennials to LGBTQ+ and BIPOC. Our awards campaigns are year round from Emmys to Oscars, Guilds, Critics Choice and beyond.
Capabilities
MPRM offers a broad spectrum of capabilities that are customized to drive our clients’ goals forward. Contact us to learn more about our capabilities, clients and campaigns.
Brand Positioning
Collaborating with the client to craft brand narratives and messaging that set their business apart from the pack.
Strategic Consulting
Customized goal-oriented strategies designed to meet and exceed campaign needs.
Media Relations
Leveraging and building strong national and local print, broadcast, online, podcast and social media relationships to deliver premium coverage.
Thought Leadership
Media training executives to showcase their expertise and vision via speaking engagements at tradeshows and conferences, along with op-eds & bylines to fill the news gaps.
Targeted Outreach
Focused campaigns via national & field publicity and promotions that have high impact within specific audiences – BIPOC, LGBTQ+ as well as kids and family.
Storytelling
For select corporate clients and creators, we offer storytelling consultation intended to help individuals and companies uncover and communicate their unique story to the media and the world.
Awards Campaigns
Including strategy, submissions, FYC events, influencer/awards prognosticator campaigns, stunts and promotions.
Festival Campaigns
Including media relations, grassroots marketing, social media, client events at Sundance, Cannes, Toronto, SXSW, Tribeca, Telluride, HotDocs, Slamdance, Comic-Con International, Vidcon, TCA Press Tour, Outfest, AFI Fest and more.
WoM
Media junkets, WOM screenings, grass roots blogger events – virtual as well as traditional.
Event Planning
Webinars, conference programming and curation, including virtual events, overseeing Q&A’s, panels, press conferences and premieres.
Social Media / Influencer Marketing
Creating content, posting, community management, and live streaming events. Crafting digital influencer programs that engage directly with the consumer and yield positive ROI.
Reporting
Tracking daily media mentions across print, online, broadcast, radio & social, along with weekly/monthly reporting & in-depth analysis to monitor the effectiveness of the campaign.