Necessity may be the mother of invention, but creative thinking doesn’t hurt. Over the past year, necessity forced us to rethink many aspects of our lives, leading to entrepreneurial innovation to serve the needs of a mostly homebound society. It propelled trends already emerging–take-out and grocery delivery, streaming media and
Sometimes it takes a series of small steps to lead to big change. This is as true for building brand awareness or creating anticipation for a new film or television series, as it is for achieving personal goals. Going big often means going nowhere. Setting a huge personal goal can
Over the years MPRM has played an integral role in helping our clients develop their brand narrative. We work with startups to establish their brand vision and mission and with established companies on rebrands and refreshes. While our focus is on the literal telling of the story — the voice
For a year and a half our decision making was curbed by circumstances. There was no need to juggle a social calendar, try to secure a restaurant reservation, or budget for clothes, concerts, sporting events or vacations. Work and homelife sort of blended for the work from home cohort. Those
Ransomware attacks and computer hacks used to be something that happened to someone else unless you were unlucky enough to have your personal data compromised. They were newsworthy because of the companies or government agencies targeted, and because the culprits were often criminals operating out of Russia, if not governments
As an office that spans Gen Z to Baby Boomer, we have become adept at communicating not only with one another but targeting specific audiences on behalf of our clients. Differences might be magnified by means of communication or pop culture references; however, when acknowledged they can also help to
In March 2020, we were all caught unprepared for the lockdown that forced us to reinvent, on the fly, how we worked, lived and socialized. At first we thought it was temporary, never believing it would stretch into 2021. We adapted quickly, changing our lifestyle to make ourselves safe and reinventing
Rarely a week goes by without an announcement about a remake of a popular film or television series, or sometimes a television series being remade as a film, or vice versa. Then there are foreign language films and series re-told for English speaking audiences, plus books, both classic and contemporary,
Once upon a time network television executives had total control over what we watched and when. In our on demand world, we’ve all become our own programming executive, tasked with determining what and where we’ll watch at the time of our choice. Although we were often unhappy with the choices
Audio is having a moment. In fact, the audiobook and podcasting market are expanding faster than the overall media and entertainment market according to a 2020 report from Deloitte. They estimated that the global audiobook market will grow by 25% and the global podcasting market will increase by 30%, surpassing $1